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Visions of the beauty of female body in the public sphere during the first republic
Ručková, Eliška ; Storchová, Lucie (advisor) ; Hanulík, Vladan (referee)
6 Abstract The presented thesis deals with the portrayal of female beauty or rather of how it was seen and what was believed to be the essence of it in the time of the first republic. The basic presumption I work with is that the ideal of beauty is culturally, socially and historically conditioned as well as is its appraisal. A goal of this paper is to analyze and to compare images of beauty described in woman magazines of the Czech production which were published during 20s and 30s of last century, a period in which the media already have been contributing to the creation and reproduction of normative femininity, stereotypes and standards of physical appearance significantly. Now the development of mass communication technology could lead to the spread of the ideal image of female beauty among the public and so in this way patterns of femininity became the part of everyday life in society. Key words: ideal of female beauty, body, beauty myth, gender, gender stereotypes, media
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Visions of the beauty of female body in the public sphere during the first republic
Ručková, Eliška ; Storchová, Lucie (advisor) ; Hanulík, Vladan (referee)
6 Abstract The presented thesis deals with the portrayal of female beauty or rather of how it was seen and what was believed to be the essence of it in the time of the first republic. The basic presumption I work with is that the ideal of beauty is culturally, socially and historically conditioned as well as is its appraisal. A goal of this paper is to analyze and to compare images of beauty described in woman magazines of the Czech production which were published during 20s and 30s of last century, a period in which the media already have been contributing to the creation and reproduction of normative femininity, stereotypes and standards of physical appearance significantly. Now the development of mass communication technology could lead to the spread of the ideal image of female beauty among the public and so in this way patterns of femininity became the part of everyday life in society. Key words: ideal of female beauty, body, beauty myth, gender, gender stereotypes, media
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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